Web and Mobile
Visualization & Maps
User Experience &
Asking the right questions is half the battle. Depending on the context, the questions could range from tactical to strategic. For products, ask questions about everything—your vision, users, and goals. Develop a hypothesis and design an experiment.
Prototype and run experiments constantly. For a design mockup, put it in front of users and study how they interact with it. For an app, run A/B tests where appropriate and attach analytics metrics to key points in the UX. Most important for this stage, measure the results to the extent possible and interpret the data.
Perfection is impossible, but through deliberate, repeated effort, we can attain excellence.
John Richter brings over a decade of professional user interface design, user experience design, data visualization, and software engineering experience from leading silicon valley companies, nonprofits, and media establishments. His approach leverages both his natural creative strengths and his hard-nosed, results-driven, empirical style honed after many years in the field. He enjoys working on climate change nonprofits in his spare time, having cofounded a carbon pricing nonprofit in a previous life.